Felicia Sanborn’s role as Vice President of Marketing is to turn Beta Bionics’ life-changing technology into trusted brands that reduce the burden of diabetes management for people living with diabetes, their caregivers, and their healthcare providers.

Prior to joining Beta Bionics, Felicia held leadership roles across diabetes technology, diagnostics, and consumer products. She led U.S. consumer marketing at Abbott Diabetes Care, where she helped launch and grow FreeStyle Libre into one of the world’s leading continuous glucose monitoring brands.

Felicia earned an MBA from Harvard Business School and a Bachelor of Science in Industrial Engineering from Penn State University.